I read this article today about a Kroger shopper that had her coupons refused because she was a "Habitual coupon user". Kroger responded to the incident saying that there is not a specific number of coupons allowed in a transaction, but that they "reserve the right to limit quantities".
The shopper's response is that she will continue to coupon and shop at a different Kroger.
I think that shoppers should be allowed to use as many coupons as they want, as long as what they are doing follows the store's coupon policy and they are using proper coupon ethics, which means not clearing the shelves, etc. This shopper in the story was buying 20 body washes, but she has a family of 10, so I don't think her purchase was unreasonable.
What are your thoughts?